The 7 Eleven store management system is a tool to assist management and staff help track inventory, revenue, specials, 7 Eleven headquarter's information about products, and retail tracking.
Meetings were held with the product team to help understand the scope of the design problem. These meetings showed that the current system is outdated, and we discovered that store owners and staff need to go through extensive training in order to use the system, as it is very unintuitive. There are also missing pieces of functionality that have been realized over time, but never added to the old system.
We went to the lab to see the current UI, along with the training materials that were given to the end users. The next step was visiting a store to speak with an actual end-user, a store manager, to help understand how they used the product, and find out any pain points they have with it.
Based on the lab information, and end user interviews, several key points in the problem were discovered. This allowed the team to have a focus area to start with for designing the new product.
The team went through this process in order to establish a coherent information architecture, and better information flow, for the new product. The first step in the process was identifying key actions the user takes, and which actions are the most frequent. This allowed us to combine and reorder pages based on importance to bring more useful ones to the users attention first.
The information and language provided on each page was also analyzed and restructured in order to be consistent across the entire product. Common, duplicated information was gathered to the front page of each category, and unique information was placed in separate pages found later.
